Frosinone (Italy) innovative AR contest

yasachy
2 min readMar 6, 2024

The Municipality of Frosinone is organizing an innovative contest that combines augmented reality (AR) and artificial intelligence (AI) for March 8th. This initiative will make Frosinone the first Italian city to experiment with this technology within its municipal territory. The contest’s goal is to create a video or photo with the Frosinone sky as the backdrop, decorated for the occasion, along with a message dedicated to one’s partner. Participation is open to anyone who creates and shares such a video or photo on at least one social network, tagging the official accounts of the Frosinone Municipality and INnova3.

Augmented Reality (AR) is an interactive experience mixing the real world with computer-generated visuals. It integrates digital information into the user’s environment, enhancing the perception of reality with virtual content. Unlike virtual reality (VR), which creates entirely simulated environments, AR overlays digital elements onto the physical world, creating a blended experience of the real and virtual worlds.

INnova3 plays a significant role in the Frosinone AR contest. As part of this innovative initiative, approximately 8,000 images have been strategically positioned within the Frosinone municipal territory. The project, presented by INnova3 and Spheroid Universe, aims to combine augmented reality (AR) and artificial intelligence (AI).

Here are the key details:

  • Purpose: To celebrate International Women’s Day, the Frosinone sky will be adorned with theme-related images.
  • How to View: Participants can download the PixelVoxel app (available on Android and iOS) to witness these images. The sky will showcase avatars visible through both mobile devices and wearables, such as Apple Vision Pro glasses.
  • Technology: The technology used in this event works on both the vertical axis (augmented reality) and the horizontal axis (pixel voxel, or “pixel art”).
  • Contest Participation: Anyone who creates a video or photo with the Frosinone sky as the backdrop, posts it on at least one social network, and tags the official accounts of the Frosinone Municipality and INnova3 will be eligible for the contest.
  • Prizes: The winning entries will receive a dinner at a restaurant in Frosinone.

This exciting collaboration between AR, AI, and creative expression aims to make Frosinone a more modern and people-centric city! 🌟📱🌆

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